REID
REID Architecture PLLC / Reid Freeman Architect
ThanksgivingTower_WEB.jpg

THANKSGIVING TOWER

THANKSGIVING TOWER LOBBY/PLAZA RENEWAL 
THANKSGIVING SQUARE, DALLAS, TEXAS

AREA: 57,626 SF total; 21,872 SF Interior and 35,764 SF Exterior
PROGRAM: REDESIGNed LOBBIES, ELEVATORS, PLAZAS, AND CORE AND SHELL FOR NEW RETAIL
DURATION: FALL 2015–SPRING 2017
CONSTRUCTION COST: $12,000,000
DESIGN ARCHITECT: ARCHITECTURE OPERATIONS D.P.C., REID FREEMAN, PARTNER IN CHARGE
ARCHITECT OF RECORD: GENSLER, DALLAS

Architecture Operations D.P.C. won an invited competition to develop and execute a renewed identity for Dallas’ Thanksgiving Tower. The redesign brings a clean modernist approach back the existing commercial tower’s public spaces and forge an improved connection to the revitalized corridors of the Dallas Central Business District.

The existing ground level smoky and reflective glazing was replaced with insulated low iron glass to bring more natural light into the lobby and to provide strong visual connections between the north and south lobbies and the exterior plazas. At night, diffused light emitting elements at the building core provide soft warm light to give the building and active night presence. Light-responsive interior surfaces and large scale art installations link the lobby spaces to the active streetscape.

 
DAY AND NIGHT VIEWS OF ELEVATION FACING THANKSGIVING SQUARE

DAY AND NIGHT VIEWS OF ELEVATION FACING THANKSGIVING SQUARE

LEFT: ONE OF FOUR ELEVATOR LOBBBIES; RIGHT: VIEW FROM NORTH LOBBY LOOKING THROUGH ELEVATOR LOBBY

LEFT: ONE OF FOUR ELEVATOR LOBBBIES; RIGHT: VIEW FROM NORTH LOBBY LOOKING THROUGH ELEVATOR LOBBY

LEFT: BEFORE RENEWAL; RIGHT: AFTER RENEWAL

LEFT: BEFORE RENEWAL; RIGHT: AFTER RENEWAL