BIOSSANCE POPUP, Miami, florida

AREA:25oo SF
PRORAM: INTERIM retail STORE, BRAND CONCEPT MOCKUP
DURATION: SUMMER 2021-FALL 2021
CONSTRuCTION COST: WITHHELD
ARCHIECT: REID architecture PLLC
DESIGNER: reid architecture pllc with amyris creative TEAM

The Biossance Miami Popup Store was the first of many collaborations between REID architecture PLLC and Amyris’ creative team. The PopUp was located in Miami’s Design District and opened in December 2021 for Miami Design Week / Art Basel and was done as an accelerated market test and a full-scale mockup of new concepts for a physical store environment for Biossance, one of Amyris’ first and most popular skin care lines.

The Biossance Miami PopUp Store was in operation for six months before closing in May of 2022 and was planned to be converted into a permanent store in late 2023. The second phase and the permanent retail space was redesigned and adjusted to draw on lessons learned and consumer feedback on the PopUp environment as the creative team continued to collaborate and test ideas to strengthen and clarify brand identities and retail environment concepts. Other new stores for Amyris’ signature brands were also designed by REID architecture including a 20,000 SF Multi-Brand Flagship Store in New York City’s Meatpacking District and a 5,000 SF salon in Miami’s Design District, both stores were targeted for opening in 2024.